Abstract

To develop Malaysia into the most popular Islamic tourism hub in the world, it is important to identify and promote the uniqueness of Malaysia in terms of tourist spots, facilities and Muslim-friendly practices. Currently Malaysia faces tough competition with similar Islamic tourism hubs such as Turkey and the UAE. Staying ahead in this race requires efficient ‘Rebranding’ of the tourist spots and facilities. Malaysia’s tourism potential is enhanced by its rich cultural diversity. This is reflected by the wide range of architectural styles that contribute to Malaysia’s unique architecture. This is particularly evident in the country’s mosques which are constructed in various styles reflecting colonial, modernism and modern contemporary stylistic influences inspired by a number of ethnic subcultures, foreign influences, technology utilization, and the political environment. In this research, three contemporary mosques have been selected for investigation. Generally, the architectural styles of the modern mosque can be grouped into two categories. The first category contains the modern styles which emphasize the advancement in building technology and engineering (i.e. Masjid Tunku Mizan Zainal Abidin). The second category covers the Islamic influences found in countries including Turkey, the Middle East, and Northern Africa (i.e. Masjid Putra). This research will attempt to formulate framework to re-evaluate the classifications for these two categories, before suggesting how these distinctive features might encourage Islamic tourism in Malaysia. 
 Keyword: Tourism, Uniqueness, Contemporary Malaysian Mosque.

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