Abstract
The paper deals with the development of retail centres in Zadar. Types of retail centres are classified on the basis of the type of business outlets and functions. Four main types of retail centres are: shopping centres, hypermarkets, specialized hypermarkets and shopping centres – hypermarkets. Typology based on the location of centres is also developed. Functions of retail centres are analyzed based on the results gathered by a survey conducted in two retail centres, namely City Galleria – Trgovinski centar Relja and Mercator centre.
Highlights
In early 1990s Croatia started a process of retail transition
Between 1996 and 2007, 12 retail centres were opened in Zadar and two more in Zadar County
With 14 centres in total, Zadar County is at the fourth place in Croatia, preceded by City of Zagreb, SplitDalmatia County and Osijek-Baranja County
Summary
Kupovni centri klasificirani su na trgovačke centre, hipermarkete, specijalizirane hipermarkete te trgovačke centre-hipermarkete ovisno o sadržajima i funkcijama. Osim toga izrađena je i tipologija kupovnih centara prema lokaciji u gradu. The paper deals with the development of retail centres in Zadar. Functions of retail centres are analyzed based on the results gathered by a survey conducted in two retail centres, namely City Galleria – Trgovinski centar Relja and Mercator centre. Početkom 1990-ih godina u Hrvatskoj započinje proces tranzicije trgovine. Prema modelu Wanga i Zhanga proces tranzicije sastoji se od četiri procesa ili četiri dimenzije: makroekonomske stabilizacije, liberalizacije, privatizacije i internacionalizacije (WANG, ZHANG, 2005). Kupovni centar je sintetički naziv za nove prodajne oblike velikih površina (trgovačke centre, hipermarkete, specijalizirane hipermarkete te trgovačke centre-hipermarkete) koji se u Hrvatskoj javljaju posljednjih 15-ak godina
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