Abstract
The paper presents the development and business of the chemical-pharmaceutical factory Rave PLC, founded in Zagreb in 1922. Based on archival and building documentation, professional and daily newspapers, and promotional material, the formation of the factory complex in the Zagreb industrial zone was reconstructed, its marketing strategy and its impact on the development of domestic drug production and hygiene and sanitary necessities were presented. As an important motive for its operations, the factory emphasized industrial independence, the national features of its business and the promotion of cooperation with young domestic industry. In accordance with the above-mentioned text, Rave PLC participates in the construction and development of domestic pharmaceutical production and market, encouraging the development of modern industry and struggle for more favourable conditions of its business. Its unprecedented history is an important segment of our pharmaceutical past, but also an indispensable element of knowing the industrial development of the wider region. This segment of the beginnings of pharmaceutical manufacturing is essential in knowing the origins of entrepreneurship in our region as a significant element in raising awareness of national production, development and identity.
Highlights
PRODUCTION ERA IN CROATIASažetak U radu je prikazan razvoj i poslovanje kemijsko-farmaceutske tvornice Rave d.d. osnovane 1922. u Zagrebu
In accordance with the above-mentioned text, Rave PLC participates in the construction and development of domestic pharmaceutical production and market, encouraging the development of modern industry and struggle for more favourable conditions of its business
Its unprecedented history is an important segment of our pharmaceutical past, and an indispensable element of knowing the industrial development of the wider region. This segment of the beginnings of pharmaceutical manufacturing is essential in knowing the origins of entrepreneurship in our region as a significant element in raising awareness of national production, development and identity
Summary
Sažetak U radu je prikazan razvoj i poslovanje kemijsko-farmaceutske tvornice Rave d.d. osnovane 1922. u Zagrebu. Sažetak U radu je prikazan razvoj i poslovanje kemijsko-farmaceutske tvornice Rave d.d. osnovane 1922. Na temelju arhivske i građevinske dokumentacije, stručnih i dnevnih glasila te promotivnog materijala rekonstruiran je smještaj tvorničkog kompleksa u zagrebačkoj industrijskoj zoni, prezentirane su njezine marketinške strategije i utjecaj na razvoj domaće proizvodnje lijekova i higijensko-sanitarnih potrepština. Unatoč intenzivnom razvoju farmaceutske industrije, osobito u međuratnom razdoblju, radovi posvećeni ovoj tematici iznimno su rijetki.[3] Na neprivlačnost industrijske baštine kao istraživačke teme na području Hrvatske osvrće se i Ivana Žebec Šilj navodeći: Industrijska povijest, iako u Hrvatskoj slabo obrađena, u međunarodnim je okvirima već znatno dulje prisutna tema. Prezentirat ćemo utjecaj društvenih i gospodarskih prilika u zemlji na pozicioniranje dioničkoga društva Rave na domaćem tržištu, opisati njezine marketinške strategije te utjecaj ove tvornice na poticanje i razvoj domaće proizvodnje lijekova i higijensko-sanitarnih potrepština
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