Abstract
This article presents a contest between the rating and the paired comparison voting in judging the perceived dominance of virtual characters, the aim being to select the voting mode that is the most convenient for voters while staying reliable. The comparison consists of an experiment where human subjects vote on a set of virtual characters generated by randomly altering a set of physical attributes. The minimum number of participants has been determined via numerical simulation. The outcome is a sequence of stereotypes ordered along their conveyed amount of submissiveness or dominance. Results show that the two voting modes result in equivalently expressive models of dominance. Further analysis of the voting procedure shows that, despite an initial slower learning phase, after about 30 votes the two modes exhibit the same judging speed. Finally, a subjective questionnaire reports a higher (63.8 percent) preference for the paired comparison mode.
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