Abstract
This paper presents an overview of the most important European approaches to the study of collective memory. It will first discuss the theses of the founder of the discipline, the French sociologist Maurice Albvachs. After that, the paper will present the most important ideas and concepts of other classics of memory studies, such as those of the French historian Pierre Nora and the German professors Jan and Aleida Assmann. Alongside their concepts, contemporary academic criticism of their work will also be presented. Finally, attention will be paid to contemporary approaches to memory studies - transnational memory and media studies of collective memory. The paper will include a proposal for a systematic Serbian translation of several key concepts of memory studies.
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