Abstract
This paper aims in analysing the application of Social Media to enhance the Knowledge Integra-tion (KI) by proposed of KI model for Small Medium Enterprises (SMEs) by using Rasch Model Application. An initial conceptual model has been constructed based on TOE framework (Tech-nology, Organization, Environment) which is including KI, Social Media, SMEs, Environment, and Service Quality Factors.
Highlights
Knowledge is acknowledged as a sustainable basis of competitive advantage for many organiza-tions possess [1]
31 staff from Small Medium Enterprises (SMEs) in Malaysia participated in this pilot study
Rasch identified an extreme score which will later be excluded from further analysis
Summary
Knowledge is acknowledged as a sustainable basis of competitive advantage for many organiza-tions possess [1]. 31 staff from Small Medium Enterprises (SMEs) in Malaysia participated in this pilot study. The pilot data were tabulated and analyzed using WinSteps. Rasch identified an extreme score which will later be excluded from further analysis. Person and Item summary statistics results and measures are shown in Figure 1 and Figure 2.
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