Abstract
The research that follows addresses issues related to the nighttime economy and the rapid proliferation of bars along a section of a tourism-oriented city's main street. A decade ago, locals did not frequent this area, it was of no interest to tourists, and the neighborhood was regarded as a place where one would not want to walk, especially at night. However, with the area's recent and rapid transformation to the nightlife center of the city, new issues have arisen that are of concern to city government officials. This article considers, via a qualitative approach, the effects the burgeoning nighttime economy has had, and may have, on residents, other businesses, and the community as a whole.
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