Abstract

Using visual search displays of interacting and non-interacting pairs, it has been demonstrated that detection of social interactions is facilitated. For example, two people facing each other are found faster than two people with their backs turned: an effect that may reflect social binding. However, recent work has shown the same effects with non-social arrow stimuli, where towards facing arrows are detected faster than away facing arrows. This latter work suggests a primary mechanism is an attention orienting process driven by basic low-level direction cues. However, evidence for lower level attentional processes does not preclude a potential additional role of higher-level social processes. Therefore, in this series of experiments we test this idea further by directly comparing basic visual features that orient attention with representations of socially interacting individuals. Results confirm the potency of orienting of attention via low-level visual features in the detection of interacting objects. In contrast, there is little evidence for the representation of social interactions influencing initial search performance.

Highlights

  • Encoding of viewed third party interactions appears to be automatic and can influence cognitive processes such as attention, working memory and longer-term memory [1]

  • In our initial research programme investigating the form of representation mediating these social binding effects, we provided evidence for the role of representations of social interactions rather than low-level perceptual features driving the behaviour

  • We found that attention orienting visual features (Experiment 1 and 4) dominated visual search for target pairs even following social priming (Experiment 2) and social priming with semantic labelling and biological animacy (Experiments 3 and 5)

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Summary

Introduction

Encoding of viewed third party interactions appears to be automatic and can influence cognitive processes such as attention, working memory and longer-term memory [1]. There are three data patterns that identify the roles of the two processes of lowlevel visual direction features and higher-level social interaction: First, if only low-level stimulus feature-based attention processes are at play, independent of what participants observe in the prior social priming videos, detection of targets in Fig 2C (point inwards) will always be faster than the targets of Fig 2D (round inwards).

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