Abstract
The success of the supply chain of vacuum fried green soybean can be seen from the supply chain flow of the raw materials and the continuity of the resulting product. Agro-industry activities that convert primary products into new processed products with higher economic value can provide higher added value and greater benefits when compared without going through the processing. The research aim to know: (1) product flow, finance flow, and information flow; (2) marketing margin of the supply chain; and value added of vacuum fried green soybeans in UD. Raja Keripik, Jember. The research was conducted in UD. Raja Keripik, Jember. Purposive method was used to determine the research location. Snawball technique was used as sampling technique based on information of UD Raja Keripik’s owner. The first aim was answered with descripton method, the second aim was answered by margin formula, and the last aim was answered by the analysis of Hayami value added. The result proves that (1) there are three flows in the supply chain of the vacuum fried green soybeans such as product flow, finance flow, and information flow (2) The margin distribution of marketing in supply chain shows that profit in each link is not equally. It can proved by the value of provit that are 51.90%; 6.78%; and 38.79%. (3) The value added of processing of one kilogram of vacuum fried green soybeans is Rp. 18.619,49
Highlights
PENDAHULUAN Kedelai merupakan salah satu tanaman bernilai ekonomis tinggi yang memberikan andil cukup besar bagi pembangunan (Soekartawi dalam Wiyono dan Baksh, 2015)
The results prove that (1) there are three flows in the supply chain of the vacuum fried green soybeans which are product flow, finance flow, and information flow (2) The margin distribution of marketing in supply chain shows that profit in each link is not equally
Raja Keripik mampu memberikan nilai tambah positif dalam pengolahan edamame frozen menjadi edamame goreng vakum sebesar Rp 18.619,49
Summary
PENDAHULUAN Kedelai merupakan salah satu tanaman bernilai ekonomis tinggi yang memberikan andil cukup besar bagi pembangunan (Soekartawi dalam Wiyono dan Baksh, 2015). Pendekatan yang dilakukan untuk mengetahuinya yaitu dengan perhitungan margin pemasaran pada rantai pasokan edamame goreng vakum di UD. Berdasarkan hal tersebut, maka penelitian ini dilakukan bertujuan untuk mengetahui: (1) bagaimana aliran produk, aliran keuangan, aliran informasi; (2) margin pemasaran pada rantai pasokan; dan (3) nilai tambah Aliran keuangan mengalir dari konsumen produk outlet pusat oleh-oleh Kabupaten Jember (Primadona) yaitu camilan edamame goreng vakum untuk kemasan besar (0,25kg) maupun kecil (0,1kg).
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