Abstract
The work is devoted to the study of factors influencing the reproduction of augmented reality elements. The object of the study is technologically significant parameters of the influence on the process of reproduction of AR elements when pointing a phone or tablet camera at a special marker image. The main problem of the study is the lack of information regarding the technological process of creating AR products and a large number of parameters that should be taken into account when choosing a particular technological operation, since changes in these factors greatly affect the correct reproduction of AR elements and further use of such products. The study determined that in recent years, research has shifted from the field of science to printing and entertainment. This is due to the capabilities of the technology, namely wow effect, content expression, ease of creation, etc., development of digital technologies and competition with digital products. Also, a low level of research was revealed in the area of products with unstable usage conditions such as clothing, packaging, etc. This can be explained by the development of printing technologies and opportunities in this area only recently, the increase in the popularity of such products only in recent years and, as a result, insufficient knowledge in this area. However, such products are much more popular in the market, which is emphasized by a significant drop in the production of books, magazines, etc. The results of studying the significance of factors in the marker reproduction processes made it possible to identify the most significant ones (marker parameters, material characteristics, usage conditions, etc.). A systematic and integrated approach to the influence factors of this study allows the development of methods for normalizing the process of creating AR products with unstable usage conditions, which makes it possible to produce workable and reliable products in any conditions.
Highlights
The subject of the chosen research area is the reproduction of printed products containing augmented reality markers with their subsequent reading in non-standardized conditions
Some parameters were considered, without taking into account their complex impact as a whole. This drawback may arise from the narrow focus of the work, which leads to a one-sided consideration of the problem and the lack of knowledge in this area due to its novelty. It can be overcome by the method considered in this paper, which is applicable to any field of augmented reality
The direction of research in this area has moved to the field of technologies for reproducing augmented reality markers. This is due to the development of the digital sphere, the emergence of new devices for reproducing augmented reality elements, their parameters and features of work. The results make it possible to narrow the research area to printed products with augmented reality elements with unstable usage conditions with the study of factors affecting the validity of the chosen marker reproduction technology
Summary
The subject of the chosen research area is the reproduction of printed products containing augmented reality markers (hereinafter referred to as AR elements) with their subsequent reading in non-standardized conditions. For valid reproduction of information, it is necessary to consider this technology as a complex interconnected system It is described as follows: original layout with an AR element (electronic file) – printed material – imprint – reading system (AR element scanning) – reading conditions – augmented reality elements on the screen of the user’s device. It can be concluded that the results allow you to quickly determine and regulate the system of factors influencing the processes of AR reproduction and effectively respond to emerging problems at a minimal cost This makes it possible to produce high-quality products and apply them in traditional areas (games, printing, etc.), and develop them for new ones – tourism, economics, politics, etc
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