Abstract
Introduction. The key aspect of implementing a company strategy is the development of personnel, growth of its labor potential. The degree of development and utilization of the potential of employees largely depends on the competitiveness and innovative responsiveness of the enterprise. Making decisions on the formation and development of labor potential of the enterprise must precede the stage of evaluation of the most significant, in terms of specific production, characteristics of the labor potential of different categories of workers. Therefore, it seems urgent to conduct this study, devoted to issues of evaluation and the formation of labor potential, both individual workers, groups of workers, and enterprises as a whole.The hypothesis of scientific research is to find out how effective management of quality labor potential personnel (based on its objective assessment) can be one of the key conditions that determines the success of enterprises. The prospect of further research in this direction is to improve the system of diagnostics and planning of reserves for improving the quality of labor potential of an industrial enterprise in crisis conditions.The purpose of the article is to deepen theoretical and methodological provisions and to develop rating tools to ensure the quality of labor potential.During the research, methods of system analysis, management theory and personnel management, economics and sociology of labor, statistics, methods of expert evaluation, economic and mathematical models and methods, apparatus of the theory of artificial intelligence and the theory of neural networks were used.Results: a dynamic model of labor potential rating was developed and investigated, which allows taking into account the inertia of labor potential and qualitatively describing in time the behavior of labor potential under the influence of investments in personnel development.Conclusions: it is proved that the use of a dynamic model of labor potential rating will allow to specify the priority directions of enterprise development taking into account the achieved level of labor potential and the expected dynamics of its change and taking into account the characteristic features of the industry, enterprise, and certain types of activity.
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