RANCANG BANGUN SISTEM INFORMASI PENGOLAHAN DATA CUSTOMER DIGITAL MARKETING PADA MB STORE

Abstract

The purpose of this research is to design and build a data processing information system at the MB Store which is engaged in digital marketing services. The current problems Processing customer data while still using static data so that it still makes it difficult for admins to find and collect customer data information both those that are being processed, currently running and also those who have ordered before. This static data collection also often causes confusion or misunderstanding between customers and service officers in controlling different customer needs, besides that it also often causes confusion between one customer order package and another, who have and have not paid. , still in the process of ordering as well as the customer data information itself. This is caused because the data is entered separately in each document in Microsoft Excel so that the checking process must be carried out manually. So that this also causes the admin officer to have difficulties in re-data, tracking and matching customer data that has been stored. To overcome the problems that occur, research is carried out which aims to provide solutions to the Miss Bolin Store (MB Store), namely by building a Customer Data Processing Information System using Microsoft Visual Studio and MySQL. The model used in the development of this research uses the Waterfall Model with 5 stages, namely software requirements analysis, design, program code generation, testing and maintenance. Collecting data using interview techniques, observation and literature study. This information system is expected to make it easier for admins to find data, collect customer information, help the service process to customers be faster and can reduce the occurrence of mistakes or misunderstandings in the customer order data itself.