Abstract
E-commerce is a contact of trade transactions between seller and buyer by using electronic media. The advantage gained by using transactions through e-commerce is to increase revenue by using online sales that cost less. E-commerce on Nuri Collection's shop based veil Customer Relationship Management (CRM), namely the application of Customer Relationship Management (CRM) is not directly said as a computerized data customer. It is intended that the company knows what the needs and wants of customers so that it can establish a good relationship with customers. The purpose of this research is to know consumer opinion about Customer Relationship Management (CRM) which conducted by company, analyze consumer loyalty to Nuri Collection product. E-commerce is built using Waterfall system development method, with a system design tools such as Flowmap, DFD, Context diagram, ERD. While in making this e-commerce writer use programming language PHP and MYSQL as database.Keywords: E-commerce, CRM, PHP
Highlights
E-commerce is a contact of trade transactions between seller and buyer by using electronic media
The advantage gained by using transactions through e-commerce is to increase revenue by using online sales that cost less
The purpose of this research is to know consumer opinion about Customer Relationship Management (CRM) which conducted by company, analyze consumer loyalty to Nuri Collection product
Summary
1.1 Latar Belakang berpengaruh pada aktivitas bisnis. Kehadiran internet telah memperkokoh penggunaan teknologi semakin lama keyakinan akan pentingnya peranan semakin meningkat. Dalam finansial perusahaan melalui modifikasi beberapa waktu terakhir ini, begitu dan efesiensi proses bisnis, yaitu dengan merebaknya media internet dimanamemanfaatkan E-Commerce. Di dalam dunia bisnis persaingan menjadi bagian yang tidak dapat ditoleransi lagi kini persaingan usaha semakin ketat, baik itu dalam hal pemasaran, pelayanan, produksi, dan publikasi semua berlomba dalam mencapai target usahanya yaitu untuk meningkatkan omset dan tetap menjaga eksistensi perusahaan untuk jangka waktu yang panjang. Oleh karena itu toko kerudung Nuri Collection berusaha untuk mempertahankan loyalitas pelanggannya, karena efek yang dapat ditimbulkan dari loyalitas pelanggan adalah pembelian yang berulang, kesediaan pelanggan untuk merekomendasikan kepada orang lain. Toko Kerudung Nuri Collection ingin bisnisnya dapat berkembang dalam p-ISSN : 1858-3911, e-ISSN : 2614-5405 https://journal.uniku.ac.id/index.php/ilkom menggunakan salah satu strategi bisnis yang berorientasi pada pelanggan. Berdasarkan pemaparan diatas, maka penulis tertarik untuk melakukan penelitian dalam bentuk skripsi dengan judul Yaitu “ Rancang Bangun ECommerce Pada Toko Kerudung Nuri Collection Berbasis Customer Relationship Management “
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