RAM TEXTILES AND GARMENTS GOES OVERSEAS (PART PRODUCTION)

Abstract

Board of Management of Ram textiles and Garments, Chennai based company decided on competitive efficiency in Textile business and suggested a new site in any one of SE Asian countries. There is need to orient towards socio economic and political aspects in such countries. The textile industry in India is competitive and big ones alone enter into superior quality and brand and also big firms prefer off shore production. Innovative supply chain is important in the industry. It has become a change in Indian textile and clothing and also need change in production method, marketing skills and productivity level to maintain competitiveness in international market. Indian textile and clothing sectors have scope for potential in export market as prices are drawn by international factors and compel exporters to go for strategy of (partial) exports and (partial) domestic sale. Various measures are used. They are cost reduction in raw materials, labour cost power and utility cost. There are opportunities in the industry. E-commerce and world class quality are also possible. Ram textiles, Chennai based textile has to take decision for site selection in overseas (part) production in any one SE Asian destinations. The Management has to weigh the factors like plant location, international orientation, cost economy and culture for their strategy to go overseas (SE Asia). The company got technical report for the need of overseas production and Mr. Ram, the entrepreneur is presently thinking on business development in the long-non as efficient ones alone in the industry grab the opportunity.