Abstract
Abstract Globalization has inspired various research trajectories. Its impact is wide and pervasive, influencing disciplines such as the sciences, sociology, anthropology, economics, psychology, and cultural studies. Cinema too has a strong relationship with the globalization from its emergence in the 1990s. The economic developments brought by globalization have led the Indian entertainment industry to scale new heights. Television, advertising, and film as interrelated spheres have expanded rapidly and comprise a significant and powerful industry today. This process identified Hindi popular cinema as "Bollywood," the product of the film industry based in Mumbai. As a result, Bollywood is established as a prominent culture industry in the country.
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