Abstract
The article analyzes the opinions of different authors on brand awareness raising. It also describes and analyzes the concept of internet marketing, the implementation. The analysis of the most urgent and the most effective online marketing tools brand awareness. Article analysis website; internet advertising; social networks; search engine optimization.
Highlights
Broken brands in the world are ranked by a wide variety of criteria, such as: awareness, monetary value, consumer affection, love appreciation, loyalty, etc
Social media marketing involves the use of internet social media tools, such as: Facebook, Twitter, and LinkedIn in order to reach consumers innovatively
Brands awareness could be raised through internet marketing tools, which notify, remind, and convince customers about their brands, products, or services.The client may encounter with the brand in various ways, for example, reviewing videos, playing games, spending time on the site or by communicating with other customers, watching advertisements
Summary
Broken brands in the world are ranked by a wide variety of criteria, such as: awareness, monetary value, consumer affection, love appreciation, loyalty, etc. If you measure the success of brands like speed, during which the mark reaches the incumbent necessary strength parameters of the previous decades, and the world really has successful brands. This list will inevitably arise in particularcan be the following: Apple, Amazon, Google, and Facebook. Brand awareness was analyzed by the following Lithuanian authors: Černikovaitė (2011), Treigytė and Pikturnienė (2009). Brand awareness was analyzed by these foreign authors: Aaker (1996), Arora et al (2013), Aperia et al (2004), Chan et al (2015), Campbell et al (2011), Chi et al (2011) and others
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