Abstract
AbstractThis study explores the representation of Blackness in the telenovela La mamá del 10, revealing it as ambiguous but largely depoliticized. Herein, soccer presents a “sanitized” way of being Black when hard work and high‐performance sports are used to frame nonwhite populations within white values that manage to save a young man from repeating his Black father's mistakes. In addition, the mall is examined in relation to racial democracy. La mamá del 10 emphasizes the importance of the mall as a place where Blackness meets social advancement at the expense of kinship and community.
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