Abstract
Rhetorical analysis of radio talk shows in Baton Rouge, Louisiana, home of the Louisiana State University “Fighting Tigers” college football team, revealed that the talk shows gave Tiger fans opportunities to share creative interpretations of events. This helped them cope with moments of perceived crisis when the team lost, and solidified their identity as tied to regional pride and the values of work, race, and masculinity. The talk shows also promoted fantasies about college athletics, essentially designating the university's athletic tradition as the most important activity on campus. In this sense, radio sports talk helps blur the line between amateur and professional sports and oversimplifies the complex mission of higher education.
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