Abstract
Radio soap operas espouse a domestic ideology that they present as a common‐sense view shared by men and women. Narratives about World War II veterans coming home from the hypermasculine battlefield dramatize the soaps’ vision of masculinity. There are two dominant narratives about veterans: The hardships of war make the man treasure home more; or they alienate him from the home and the story is structured around the revelation of his hidden attachment to domesticity. This presentation of domestic masculinity simultaneously masks the oppression of women and offers a progressive vision of what masculinity should be.
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