Abstract
Abstract Radio market in Portugal has been consistently portrayed as being economically fragile with financial weaknesses. A new radio law, passed in 2010, significantly reshaped the scope of radio activity and changed concentration restrictions, thus placing Portugal in the track of the neo-liberal context. This article identifies the changes produced in radio market from 2010 to 2015 by this change, analysing the strategies of radio stations that are reported to the Portuguese regulation media agency. The following trends were identified: a concentration strategy followed by major media groups in Portugal, through formal ownership transactions and through strategic partnerships with local broadcasters; little investment by small scale radio groups at the regional level; a strategic option in live music events, musical content and disinvestment in news; a branding association between radios and music festivals. Over the time, radio has become even more commercial-oriented (with some stations even adopting the name of telecommunications brands) and has gone outside the airwaves, which has reinforced the weight of non-traditional revenues (NTR) of their operations.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Radio Journal:International Studies in Broadcast & Audio Media
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
