Radio Broadcasting in Malaybalay City, Bukidnon: Its History and Influence (1970–2018)

Abstract

This paper is a historical study on Radio Broadcasting in Malaybalay City, Bukidnon: Its History and Influence from 1970-2018. It traced how radio broadcasting was established in the area, the challenges encountered by the local radio stations and the significant influences of radio broadcast media to socio-cultural, economic, and political aspects of the community. In the presentation of data, the narrative-descriptive approach was utilized to trace the history of Radio Broadcasting in Malaybalay City, Bukidnon in the period covered. Both primary and secondary sources were used in the study. As some radio stations had not kept much-written records of their establishment, some data are gathered from oral testimonies of twenty (20) key informants. Available written documents were also used to validate their testimonies. Triangulation method was utilized in determining the significant influence. External and internal criticisms in evaluating the sources were also applied throughout the study. The paper revealed that Malaybalay City has six radio stations currently operating. Radio broadcast in the area started at the establishment of the first radio station, DXDB-AM, in 1970. Based on the interviews, these radio stations encountered problems but continued to seek solutions. Radio in Malaybalay City continued to evolve through upgrading their programs and equipment to ride the waves of development. The survey also had revealed that radio broadcasting also had a significant influence, particularly in the socio-cultural, political and economic aspects of its listeners and the community. Thus, radio in the chosen locale is alive, relevant and plays an important role in serving and influencing the community and its people.