Radio active: advertising and consumer activism, 1935-1947

Abstract

List of Tables Acknowledgments Introduction. The Dialectic between Advertising and Activism Part I. Cultural Critics in the Age of Radio Chapter 1. The Psychology of Radio Advertising: Audience Intellectuals and the Resentment of Radio Commercials Chapter 2. Poisons, Potions, and Profits: Radio Activists and the Origins of the Consumer Movement Part II. Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time Chapter 3. The Consumer Revolt of Mr. Average Man: Boake Carter and the CIO Boycott of Philco Radio Chapter 4. Washboard Weepers: Women Writers, Women Listeners, and the Debate over Soap Operas Chapter 5. I Won't Buy You Anything But Love, Baby: NBC, Donald Montgomery, and the Postwar Consumer Revolt Conclusion. High-Class Hucksters: The Rise and Fall of a Radio Republic Notes Bibliography Index