Abstract

This paper discusses the complex relationship between morals and markets and uses the case of Nantucket as an illustration. I argue that it was a specific Protestant work ethic promoted by Quakerism that facilitated the rise of Nantucket to become the capital of the American whaling fleet for more than a century. However, I also argue that the same morals and values that helped to give birth to the Quaker whaling empire contributed significantly to the downfall of the Quaker community, decades before whaling in general got into crisis. In more general terms this paper attempts to be a historical case study that illustrates the complexities of Albert O. Hirschman's doux commerce argument and particularly the way the Protestant spirit fits into Hirschman's explanation.

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