Abstract
The purpose of this study was to examine the evolution of social media commentary pertaining to LeBron James’ activism efforts during two pivotal moments of state-enacted anti-Blackness violence. Utilizing the lens of critical race theory and critical whiteness studies, we examined user commentary pertaining to James’ two Instagram posts responding to the state-enacted violence against Michael Brown in 2014 and George Floyd in 2020. While responses to LeBron’s activism certainly evolved between 2014 and 2020, it is wise to be skeptical of that newly found support for James’ message and the outrage toward a fundamentally racist society. Superficial rhetoric and virtue signaling are the norm, while progress toward substantive change remains stoic and still, often like the beliefs deeply etched within us.
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