Abstract
Abstract The current case discusses the growing trend of Indian customers towards retail and online purchases. It throws light on the factors that are aiding the growth of retails outlets and the increasing footfalls in these shopping formats. These retail malls are concentrated in 35 to 40 odd cities in India. This growth is fuelled by young couples having disposable income and eager to try out new things. There has also been an increase in online shopping, and this trend is bound to grow at a rapid pace. There has been constant struggle by online platform companies to attract customers from offline to online mode and similarly the retail malls are struggling to get the online customers to shop at their malls. The type of product, the convenience of buying, the ability to touch, feel, and see the product, the payment options are some of the factors which influence the consumer to shop online or offline. However there are many constraints like funding and infrastructure that these companies have to face. The case discusses how can these companies overcome these challenges and survive in the highly competitive marketplace.
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