Abstract
ABSTRACT This essay illuminates the ways that tech corporations harness the specter of white femininity and program it into artificially intelligent virtual assistants (AI VAs). Specifically, AI VAs reflect characteristics of white femininity in voice and cultural configuration for the purposes of white supremacy and capitalistic gain. These characteristics serve to not only uphold whiteness as both normative and technologically superior, but also rationalize neoliberal logics. I specifically focus on the projected supremacy of white voice and the use of AI VAs as playing into the white fantasy of exit, what James Brook and Iain A. Boal deem “another ‘white flight.’”
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