Abstract
ABSTRACT We analyse National Basketball Association (NBA) digital collectibles’ prices to test whether there exist any racial disparities based on NBA players’ demographics. Using a novel and rich dataset, controlling for performance measures, we do not find evidence of price disparities between Black versus White players, Hispanic versus non-Hispanic players and foreign versus U.S. players. However, we find evidence suggesting that non-Black minority players’ product prices are statistically and economically lower than those of comparable players. We also identify two possible channels which might contribute to such racial disparities – a product design channel and a media coverage channel.
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