Racial Cues and Political Ideology

Abstract

This research theorizes that the presence or absence in political conversation of racial cues—that is, references by elites and news media to images commonly understood as tied to particular racial or ethnic groups—may substantially influence wether citizens' racial cognitions contribute to their political judgments. In particular, such symbolic cues in discourse may activate an important linkage between an individual's racial perceptions and political ideology, which some scholars suggest have become closely intertwined in the U.S. political environment. With this in mind, an experiment was conducted in which the news discourse about crime was systematically altered—as including racial cues or not—within controlled political information environments to examine how individuals process, interpret, and use issue information in forming political judgments. The findings suggest that racial cues not only trigger the association between racial perceptions and political ideology but in turn may prompt individuals to become more ideologically distinct in their political evaluations.