Abstract

This study investigated news media coverage of the race of the perpetrator in the 2007 Virginia Tech shootings, using agenda-setting and framing perspectives. More than one-third of newspaper articles contained racial information. The agenda-setting analysis enabled comparison with coverage of the Columbine shootings, in which race was virtually absent; framing analysis revealed that the media framed the VT incident around the perpetrator’s ethnicity and generalized criminal culpability to his ethnic group. Racial and ethnic references were also sometimes displayed in prominent positions.

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