Abstract
The 2018 Italian Parliamentary elections marked the success of populist parties. With the consolidation of hybrid media campaigning Twitter became a growingly important communication channel for party leaders. When analysing the Twitter communication from 1 February 2018 to 4 March 2018 (day of the elections) Matteo Salvini and Matteo Renzi dominated the campaign in the Twittersphere. Other party leaders didn’t used Twitter as skilfully as these two politicians, their engagement indicators are less lower than that of Salvini and Renzi. The internal communicational dynamic between the party leaders shows that their main target was Matteo Renzi. Even though he had the most followers within this period, overall his communication indicators were good, his party suffered a historical loss at the elections.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
