Abstract
ObjectiveThis article investigates whether a prosocial orientation—which stresses unions’ concern for all working people—might differentially influence whites’ and African Americans’ decisions to join unions.MethodsLogistic regression using data from the 2005 AFL‐CIO Union Message Survey.ResultsAfrican Americans’ odds of voting “yes” in a hypothetical union election are nearly two times greater than whites’ odds, and prosocial beliefs partially mediate this effect.ConclusionA model of unionism that seeks political goals beyond narrow workplace ones (i.e., that capitalizes on the prosocial orientation documented here) may increase unions’ success in attracting African‐American members, thereby improving African Americans' labor market experience and revitalizing the labor movement.
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