Abstract

This article analyzes the urban and architectural transformations in the Villa de Guadalupe, the site where the cult of the Virgin of Guadalupe originated, in present-day Mexico City, on behalf of Creole architects, urban planners, and clerics. The article argues that members of Mexico City’s Creole elite played a critical role in fabricating a fervent cult of a dark-skinned Madonna while orchestrating dramatic changes to the site of the apparitions, which transformed it from a humble Indigenous village into the religious and spiritual heart of New Spain. The essay focuses its attention on the town’s urban and architectural changes during the eighteenth century, which is when the village of Guadalupe was transformed into a veritable “villa”, a special designation for an urban establishment in the early modern Hispanic world, which vested it with certain legal autonomy. The story of the urban and architectural transformations and innovations at this site is fascinating, given the ambition on behalf of Mexico City’s Creoles to appropriate it and its success in promoting it as the source of Mexico City’s and New Spain’s claims to exceptionality by divine designation. The Virgin Mary’s appearances to a humble young Indigenous man in an impoverished Native village near Mexico City, which became the spiritual center of New Spain, became a potent narrative wielded by the Creole elite, as they sought to assert their political claims in the face of staunch opposition from Spanish-born administrators and clergy. At the Villa de Guadalupe, as this essay reveals, Creole elites tested their political, urban planning, and architectural skills, asserting their cultural and political relevance in 18th-century Mexico City.

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