R/The_Donald Had a Forum: How Socialization in Far-Right Social Media Communities Shapes Identity and Spreads Extreme Rhetoric

Abstract

Can engagement with far-right social media communities socialize users into a new political identity? This study addresses concerns about the spread of far-right groups on mainstream social media platforms by examining how newcomers are affected by their engagement with these groups. I theorize that changes in social identity expression indicative of socialization will be measurable in the language users use to express themselves on social media, and that the magnitude of this linguistic change will intensify with more frequent far-right engagement. I develop a custom dictionary of far-right-relevant terms sourced from communities like The Daily Stormer and Stormfront. Using an original dataset of Reddit user posting histories from 2015–2017, I test for increases in the frequency of this far-right vocabulary. I find that users who engage often with a far-right community like r/The_Donald begin to sound more like white nationalists within three months. Socialized users also use far-right vocabulary more frequently in other spaces on their platform, contributing to the spread and normalization of far-right rhetoric.