Abstract
Data analysis has recently become a big trend in modern society, which naturally gave rise to the term of data science. In particular, in the era of big data, the importance of scientific decision-making and policy implementation, to make decisions and strategies using data, will continue to increase in the field of tourism. In this situation, interest in R as an alternative to SPSS is increasing significantly. As a free open source program, R is excellent in package extensibility, the introduction of the latest techniques, data visualization, and reproducible research, so it can be usefully employed in data analysis in tourism. In tourism field, R is expected to be actively used while sufficiently replacing SPSS. R would be one of the good choices to deal with statistics more broadly and to bring scalability in many academic fields, including tourism.
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