Abstract
This study intends to discover the analysis of quality websites to consumer trust and loyalty since online transaction activities are quickly increasing. The number of online clients in Indonesia grows year after year, as does the number of online shops selling different internet-based media. Opportunities for online stores are expanding, but competition is also rising. For customers to be trusted and loyal, online business owners must understand and meet their customers' desires. The study employed quantitative research methodologies, and the sample size was 100 respondents, who were analyzed using path analysis and the third edition of the SmartPLS program. Data acquired will be picked first, and unnecessary data will be removed, before being filtered and processed through data gathering; this stage is required. The analysis findings are extremely maximum in deciding the final result, and the study results indicated that all factors have a positive and substantial influence on the result, which is very nice and acceptable.
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