Abstract

This paper develops a new system for analyzing the questions that journalists ask public figures in broadcast news interviews and press conferences. This system is then applied in a comparative study of the forms of questioning that characterized the press conferences of Dwight Eisenhower and Ronald Reagan. The comparison focuses on the phenomenon of adversarialness in question design. Ten features of question design are examined that serve as indicators of 4 basic dimensions of adversarialness: (a) initiative, (b) directness, (c) assertiveness, and (d) hostility. The results reveal substantial and significant differences for all indicators, all in the direction of increased adversarialness. This pattern suggests that journalists have become much less deferential and more aggressive in their treatment of the U.S. president. Possible factors contributing to this development, and its broader ramifications for the evolving relationship between journalism and government, are also discussed.

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