Abstract
ABSTRACT In this study, we map the legal work seven U.S. digital consultancies and public relations firms undertook across social media and digital platforms of behalf of four foreign governments. We find these firms used a range of different strategies on social and digital media, very few of which featured legally required disclosures linking the content to their country of origin. Firms targeted journalists and other elites, but exactly how is not clear. Our most powerful findings regard what is absent. Our study reveals as much about the inconsistencies and inadequacies of the current FARA disclosure process and gaps in tech firms’ ad archives as it does about the content and strategies of the messages themselves. We conclude with a series of recommendations for technology firms and the Department of Justice for enforcing FARA regulations as they relate to social and digital content.
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