Question Form and Context Effects in the Measurement of Partisanship: Experimental Tests of the Artifact Hypothesis

Abstract

Previous articles in this Review, including a Controversy in 1992, debated the comparability of alternative forms of the question about partisanship asked in Gallup and Michigan SRC surveys. Bishop, Tuchfarber and Smith contribute to this debate by reporting and analyzing evidence from 15 experimental surveys in Ohio in 1991–1993. They conclude that the distribution of partisan loyalties will generally be the same whether one uses the Gallup or Michigan Survey Research Center question and that, contrary to findings of Abramson and Ostrom, the Gallup form is no more responsive to short-term political forces than its SRC counterpart. In response, Abramson and Ostrom agree that during many time periods there will be little difference between aggregate levels of macropartisanship regardless of which measure is used. But they argue that during periods of political volatility the Gallup approach will accentuate differences, while the SRC version will attenuate them.