Queer Eye for the Straight Guy: Sexual Orientation and Stereotype Lift Effects on Performance in the Fashion Domain

Abstract

Stereotype lift is defined as a boost in performance caused by an awareness of a positive ingroup stereotype. This study investigated if gay men experience stereotype lift in the fashion domain. To date, no studies have examined stereotype lift in regards to stereotypes about sexual orientation or in regards to a non-academic task. To address this gap in the literature, gay and straight men completed a test of fashion knowledge under conditions where the relevant gay stereotype was either salient or not by reminding participants of their sexual orientation before or after completing the test. A sample of 66 undergraduate male students (31 heterosexual and 35 homosexual) showed that gay men did outperform straight men on the fashion test, but only when the relevant stereotype was made salient, F(1, 62) = 5.23, p = .03. Implications of stereotype lift in gay men and on non-academic tasks are discussed.