Abstract
Abstract: It is widely recognized that the complexity of ecotourism development requires understanding of interrelated factors that influence outcomes and achievements. For this reason, public sectors are increasingly interested in designing policies as driving forces of ecotourism development and exploring policy effectiveness. The purpose of this study is to describe evolutionary characteristics of Chinese ecotourism development and reveal the relationship between policy evolution and ecotourism development. A series of statistical analyses is conducted to explore evolvement characteristics and prospects of Chinese ecotourism policies. Ninety-one sample documents issued by the central government and its departments from 1994 to 2016 are obtained to analyze policy number and content structure, policy intensity, policy tools, and participation of department in policy making. Results show: (1) policy evolution reflects the change of objectives, contents and patterns in Chinese ecotourism development; (2) e...
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