Abstract
In this paper, to explore the current situation and future trend of the healthy development of China’s sports industry, the health evaluation index system of the sports industry was established by deconstructing the health dimension of the sports industry. The health evaluation model of the sports industry was constructed by using the entropy method and the multi-objective linear weighting method. The model was used to empirically analyze the characteristics and laws of the health of China’s sports industry from 2008 to 2017 and predict the health status of China’s sports industry in the next 10 years with the combination with the GM (1.1) model. The results show that the potential health degree of China’s sports industry exhibits a fluctuating growth trend, the actual health degree of the sports industry, and the health degree of the supporting environment in the sports industry show a steady growth trend on the whole. In the next 10 years, the health degree of China’s sports industry will maintain a healthy state in which the actual health degree and potential health degree of the sports industry will enter a healthy state in 2021 and 2024, respectively. In contrast, the health degree of the supporting environment in the sports industry is always in a very unhealthy state.
Highlights
China’s sports industry has made great progress since China’s reform and opening up in 1979
To explore the current situation and future trend of the healthy development of China’s sports industry, the health evaluation index system of the sports industry was established by deconstructing the health dimension of the sports industry
The health evaluation model of the sports industry was constructed by using the entropy method and the multi-objective linear weighting method
Summary
China’s sports industry has made great progress since China’s reform and opening up in 1979. Expanding and strengthening the sports industry is an important measure to speed up the construction of a strong sports country, promote high-quality economic development, and realize people’s yearning for a better life. In October 2016, the Chinese government issued the outline of “Healthy China 2030” plan, which puts forward promoting the construction of a healthy China, integrating health into all policies, further optimizing the market environment of the sports industry, cultivating multiple subjects, and actively developing the fitness and leisure industry [2]. The timely diagnosis of the problems and shortcomings in China’s sports industry and the scientific evaluation of the healthy development level of the sports industry can help to predict the development trend of the sports industry and grasp the development characteristics of the sports industry so as to formulate reasonable measures for the high-quality development of the sports industry and help build a healthy China and a strong sports country
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