Abstract
Purpose: The core idea of the study is to understand the development of ABCD framework for analysing Online Food Delivery Services and to identify and evaluate the determinant issues and key attributes affecting the factors such as Advantages, Benefits, Constraints, and Disadvantages from stakeholders’ point of view and to find the major affecting factor in respect to Online Food Delivery Services. Design: The study has systematically reviewed the published paper related to the ABCD analysis framework from 2016 to 2021. The study employed quantitative analysis through focus group interaction by allotting appropriate weightage to key attributes to find the major affecting factors and critical constituent elements for Online Food Delivery Services. Findings: ABCD analysis framework is the technique used to analyse and evaluate a business model, concept, product, strategy or system. This technique is used by many researchers in different fields for the analysis of their research studies. Quantitative ABCD analysis of Online Food Delivery Services found that Advantages factors affect majorly for the success of the business. The result of ABCD analysis supports the concept/ ideas effectiveness of Online Food Delivery Services. Originality: The paper gives insights on the determinant issues, key attributes, major affecting factors and critical constituent component elements as per the ABCD analysis framework for Online Food Delivery Services. Type of Paper: Empirical Analysis
Highlights
The global expansion of e-commerce is being driven by economic prosperity and result of greater internet accessibility
This paper studies the background of the ABCD model development and the quantitative ABCD analysis is employed to evaluate the online food delivery services and find major affecting factor for the study
STRUCTURE OF ABCD ANALYSIS FRAMEWORK : Many Factors that affect the four identified constructs namely, Advantages, Benefits, Constraints, and Disadvantages, are taken from qualitative data and the constituent critical element were identified of Online Food Delivery Services [8], [29], [30]
Summary
The present research study has the following objectives: (1) To discuss the suitability of ABCD analysis framework to analyse Online Food Delivery Services. 4. ABCD LISTING OF ONLINE FOOD DELIVERY SERVICES :. 6. Customers get food items at reasonable price as the food supplier enjoys economy of bulk orders. Benefits: The Online Food Delivery Services offer the following benefits: 1. 3. The offer of food products by many vendors creates interest and desire among the customers to use the service apps to order food, it widens the customer base. 5. Choice and selection of food items at reasonable rates help the customers to get their desired orders from many restaurants at the same time to arrive at a purchase decision. 5. ABCD FRAMEWORK FOR ONLINE FOOD DELIVERY SERVICES :
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