Abstract

As the global community grapples with environmental issues, businesses are increasingly adopting sustainablepractices, particularly resource-intensive and environmentally impactful operations in the construction industry.This study aims to comprehensively analyze the economic implications of adopting green building practices, providingvaluable insights for businesses considering sustainability initiatives.The results of our study reveal a subtle relationship between the adoption of green building practices and financialperformance. We show that, contrary to conventional understanding, businesses can achieve significant ROI throughsustainable initiatives.Our research shows that investments in green building practices not only contribute to environmental protection, but alsohave long-term economic benefits.Furthermore, this study provides a framework for businesses to assess the potential ROI of specific green practices andprioritize investments accordingly.The result of the study is very important for decision makers in construction companies (politicians and stakeholders inthe construction industry) to enable them to make rational choices that combine economic growth with environmentalresponsibility.

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