Abstract

Wikipedia is one of the most visited sites on the Web and a common source of information for many users. As an encyclopedia, Wikipedia was not conceived as a source of original information, but as a gateway to secondary sources: according to Wikipedia’s guidelines, facts must be backed up by reliable sources that reflect the full spectrum of views on the topic. Although citations lie at the heart of Wikipedia, little is known about how users interact with them. To close this gap, we built client-side instrumentation for logging all interactions with links leading from English Wikipedia articles to cited references during one month, and conducted the first analysis of readers’ interactions with citations. We find that overall engagement with citations is low: about one in 300 page views results in a reference click (0.29% overall; 0.56% on desktop; 0.13% on mobile). Matched observational studies of the factors associated with reference clicking reveal that clicks occur more frequently on shorter pages and on pages of lower quality, suggesting that references are consulted more commonly when Wikipedia itself does not contain the information sought by the user. Moreover, we observe that recent content, open access sources, and references about life events (births, deaths, marriages, etc.) are particularly popular. Taken together, our findings deepen our understanding of Wikipedia’s role in a global information economy where reliability is ever less certain, and source attribution ever more vital.

Highlights

  • Wikipedia is the largest encyclopedia ever built, established through the collaborative effort of a large editor base, self-governed through agreed policies and guidelines [7, 16]

  • Wikipedia was not conceived as a source of original information, but as a gateway to secondary sources: according to Wikipedia’s guidelines, facts must be backed up by reliable sources that reflect the full spectrum of views on the topic

  • We built client-side instrumentation for logging all interactions with links leading from English Wikipedia articles to cited references during one month, and conducted the first analysis of readers’ interactions with citations

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Summary

INTRODUCTION

Wikipedia is the largest encyclopedia ever built, established through the collaborative effort of a large editor base, self-governed through agreed policies and guidelines [7, 16]. By understanding readers’ interactions with citations, we can better assess the role of Wikipedia editors and policies in maintaining a high quality of information, measure public demand for secondary sources, and provide insights and potential recommendations to increase the public’s interest in references. By analyzing this dataset, we make the following main contributions:. Our work provides the first study aimed at understanding if and how users engage with citations on Wikipedia, paving the way for a broader and deeper understanding of Wikipedia’s role in the global information ecosystem

RELATED WORK
Background
Logging citation and page load events
Definition of engagement metrics
Capturing event context
General statistics of English Wikipedia
Distribution of interaction types
Citation click-through rates
Positional bias
Top clicked domains
Markovian analysis of citation interactions
Predictors of reference clicks
Effects of page quality
Results
Effects of page length
RQ3: LINK-LEVEL ANALYSIS OF CITATION INTERACTIONS
Topical correlates of reference clicks
Predictors of footnote hovering
Predictors of reference clicks after hovering
DISCUSSION AND CONCLUSIONS

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