Quantifying Complementarity among Strategies for Influencers’ Detection on Twitter 1

Abstract

The so-called influencer, a person with the ability to persuade people, have important role on the information diffusion in social media environments. Indeed, influencers might dictate word- of-mouth and peer recommendation, impacting tasks such as recommendation, advertising, brand evaluation, among others. Thus, a growing number of works aim to identify influencers by exploiting distinct information. Deciding about the best strategy for each domain, however, is a complex task due to the lack of consensus among these works. This paper presents a quantitative study of analysis among some of the main strategies for identifying influencers, aiming to help researchers on this decision. Besides determining semantic classes of strategies, based on the characteristics they exploit, we obtained through PCA an effective meta-learning process to combine linearly distinct strategies. As main implications, we highlight a better understanding about the selected strategies and a novel manner to alleviate the difficulty on deciding which strategy researchers would adopt.