Abstract
This paper analyzes the relationship of the Brazilian media with the Lula administration on the basis of the news about the proposal to create a Federal Council of Journalism in August 2004. The news about the project, which was presented along with a series of other measures in the area of culture, gave rise to an arena of dispute for power involving the media and the federal government and also affecting the president’s public image. The articles draws upon the hypothesis that what was actually at stake was the power to control and determine the journalists’ actions, which was disputed between the government and the media companies. The latter tried to demarcate and affirm their space in determining the journalists’ daily activities. Using the concept of news framing to analyze the reports published in Brazil’s largest weekly magazines (Veja, Istoe, Carta Capital and Epoca) about the topic in the same period, the article shows how this scene of political struggle was constructed.
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