Abstract
This contribution addresses the anti-minaret referendum accepted by the Swiss people in 2009, using data drawn from the main television news program in French-speaking Switzerland. The analysis tries to point out ambiguities in the media coverage of this referendum and to show how increasing the Muslims’ visibility worked against their public recognition. The clarification of the concept of visibility pays attention to the ways in which certain actors (politicians of the nationalist right) force others (the Muslims of Switzerland) to appear in the public sphere, creating controversy and publicizing their identity aspirations. This investigation leads to an inquiry on the normative conditions necessary for democratic debate.
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