Abstract
States that for the first time a marketing unit has won the Market Driven Quality (MDQ) Bronze Award from within IBM’s 50 business units. The MDQ which is based on the Baldrige Award has been won by IBM UK’s Information Network (IN), which is also the smallest unit in the corporation to have achieved this award. States that IN provides a variety of services for its customers on a worldwide basis. Explains that its strong performance in increasing customer satisfaction is mirrored in its business results. Shows how quality is implemented and concludes that it is confident of maintaining these standards.
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