Abstract
The paper demonstrates the lack of implementation of quality standards in hospitality industry in Ionian Region. Hospitality industry in our days is one of the important parts of the global economic revenue dominated by high competition. The tourist market demands for better quality services while European regulation promotes the conformance of enterprises to a standard series of facilities. The research is primarily concerned with the need for the hospitality enterprises in Ionian region of Greece to adjust in a continuous competitive tourist environment and examines the representation of knowledge, implementation and conclusion from practice, during the certification procedure of a quality system. The information on the advantages of quality standards is the new challenge as presented in this project. This research showed that the vice majority of hotels ignore the existence of quality standards while a small part implements them.
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