Abstract
1. Introduction, Mark Jancovich and James Lyons Part One: Industries, Networks and Programming 2. Vertical Vision: Deregulation, Industrial Economy and Prime-Time Design Jennifer Holt 3. Must See TV: Programming Identity on NBC Thursdays, Nancy San Martin 4. The Changing Face of American Television Programmes on British Screens, Paul Rixon Part Two: 'Content is King': Formats, Shows and Events 5. Transnational Context to Long-Format Special-Event Television: Branding Networks, John McMurria 6. Must See Queer TV: History and Serial Form in Ellen, Anna McCarthy 7. 'You're not going to see that on TV': Star Trek: The Next Generation in Film and Television, Roberta E. Pearson and Maire Messenger-Davies 8. Brave New Buffy: Rethinking 'TV Violence', Lisa Parks Part Three: Commodity Audiences: Cults, Fans and Dedicated Audiences 9. Martial Law and the Changing Face of Martial Arts on US Television, Andrew Willis 10. Superman on the Set: The Market, Nostalgia, and Television Audiences, Ian Gordon 11. Web Wars: Resistance, Online Fandom and Studio Censorship, Sara Gwenllian-Jones Afterword 12. What is Television For?, Alan McKee
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